Centurion has unveiled a brand new training and product innovation suite at its global headquarters in Thetford, United Kingdom.

The six-figure-investment in the Clarity Counts University and other substantial improvements in the head office will provide customers and employees with a dedicated education and training centre, in order to offer the very best insight and understanding of above-the-neck safety standards and Centurion’s innovative product range.

Hundreds of distributor partners, specifiers, wearers and employees will directly benefit from access to the Clarity Counts University over the next 18 months.

Jeff Ward, CEO at Centurion, said: “Our employee and customer surveys signalled that developing a unique premium showroom and physical training environment would present us with one of our greatest opportunities. This investment is therefore a sign of Centurion’s commitment to the market and industry, not just as leaders in product quality but also in understanding customers’ needs, both now and in the future. “

Officially opened on Wednesday 10th May by Bill Davis, a former Director of the business and a direct descendant of James Adler, who co-founded the business in 1879, the development of the Clarity Counts University forms part of a wider investment at the Thetford headquarters to support Centurion’s current growth and future ambitions.

This includes several new meeting rooms that have been specifically designed to host customers, a new open office design that extends across two stories with 12 additional workspaces, a variety of factory refurbishments including revamped rest facilities, LED lighting and other energy saving investments across all the production and warehouse areas.

Jeff Ward continued: “The official opening of the Clarity Counts University and inauguration of our building renewal was a great way to celebrate the rich heritage of Centurion, and our continued investment in our staff and our premium brand experience.  Customer partners can now see products being made, tested, showcased and explained.  It is a destination now for partners to spend the day with us and be reminded that there is not a more important purchase decision than the right head protection system for workers shaping our world.”

Recent investment in a new brand identity for Centurion has also been bought to life through signage at the front of the building and bold imagery throughout the interior.

Jeff Ward added: “The renewed building and showrooms mark an exciting chapter for us. It’s a chance for us to strengthen relationships and create strategic partnerships with our customers and suppliers, ensure we offer the best training in a future-thinking working environment, and showcase our range of premium product solutions.”